Problem

Business owners aren't alarmingly concerned, but therein lies the issue. Over 59% of gift card users over spend when using a gift card. Losing a gift card is bad for business.

Now let's take into account how hard it is to purchase a gift card. There are over 30.2 million small businesses in the United States. Most of these businesses have plenty of POS systems to choose from, with approximately 300 on the market. Between searching and figuring out how to buy a gift card businesses lose revenue.

With Google, Yelp and Groupon in the fold, small businesses often receive the shorter end of the stick.

Solution

DapIt! Discover Amazing Places In Town

A fin-tech application managing all gift cards and payment transactions, while allowing users to support and share their local businesses.

When we send or share part of a gift card, it creates some amazing things.

1. Businesses get new and reoccurring customers.
2. Customers on average overspend when using a gift card, so that means more money.

And that is just the beginning of what DapIt can do!

The Market

$160 Billion

in 2018 in gift card sales.

Digital gift cards have been

growing at an annual rate of 200%

The Competition

We're competing first with the old gift card world, which is digitizing very fast.

We're also competing with Groupon because we essentially become a better version of local deal marketplace.

We end up also competing with Yelp because our media platform drives real consumer reviews that are reliable, not the mafia driven fake reviews on sites like Yelp who fleece their merchants for good reviews.

We're also competing with Square and other POS systems because local businesses now just use DAPIT to accept payments from loyal customers.

All these companies have monopolized their markets. These major companies have centered their focus on profit, simultaneously losing focus on the needs of small businesses.

Our competitive Advantage

Focusing on a platform that allows a business owner to grow their customer base with built in marketing.

By creating a loyalty program, and integrating with payments, DapIt will be the foundational tool for small business owners, both online and offline.

Business Model

Currently

9.9% per DapIt Gift Card transaction

4.9% per DapIt Pay transaction

Future

White Label Platform

Mobile POS

Mobile Shopping Cart

Marketing Tools

Non-Profit Platform

Market Strategy

• Turning Dapit from an app into a platform for others to create local markets
• Creating a global marketplace for the best local products and services
• Organic growth through social media channel platforms.
• Expand our ambassador program in cities to increase business enrollments.
• Powering marketing strategies for local businesses and customers in addition to for Dapit.
• Re-target marketing through our email campaign channels and through our app push notifications.
• Build relationship with partners to expand to other markets. 
• Expand features to allow businesses to market to customers and local areas.

Thank You

We appreciate you taking the time to read over our summary. We hope to have you join us on our journey.

-Cesar Torres, CEO